Some of our Pringle Creek Team (see below) went to the NAHB National Green Building Conference in St. Louis to accept The Award. As part of that, they got to hear a presentation by William McDonough, a designer and author of “Cradle to Cradle: Remaking the Way We Make Things,” (which was already listed in our Book Selections).

The video above, a fascinating and inspiring talk given by McDonough in 2000, was brought to our attention by Opsis architect Mark Kogut. The talk is on “the concept of design,” and McDonough is talking about design in a big way–designing solutions to humanity’s worst problems. He says one of the fundamental questions designers must ask themselves over and over is “How do we love all of the children of all species for all time?” If you would rather read a transcript than watch the video, it’s here.